Aria Farin Jaam
Freight Forwarding Co.

News

Latest news

Philadelphia Port Welcomes the Largest Ship to Ever Call at the U.S East Coast

Philadelphia Port Welcome...

The Philadelphia Port welcomed the biggest contain...

South Korea Launches 1st Container Ship Built for Autonomous Operations

South Korea Launches 1st...

South Korea has launched a container ship that wil...

U.S. Blacklists Companies Over $100 Million Iranian Commodity Shipment to China

U.S. Blacklists Companies...

The U.S. Department of the Treasury’s Office of Fo...

DP World seeks solar power opportunities with Masdar

DP World seeks solar powe...

The three-year deal will look for optimal sites fo...

Ukrainian Danube Shipping Company begins to create container convoys

Ukrainian Danube Shipping...

Ukrainian Danube Shipping Company has held consult...

First of new 2,000 TEU box ship series delivered to CMA CGM

First of new 2,000 TEU bo...

CMA CGM Mermaid, the first of a series of 10 vesse...

Houthis Fire Missiles At Iran-Bound Cargo Ship In Red Sea, Minor Damage Reported

Houthis Fire Missiles At...

Yemeni Houthis reportedly fired two missiles on Mo...

Chartered feeders de rigueur in Red Sea crisis

Chartered feeders de rigu...

Houthi military action has successfully seen the d...

Monday, 20 May 2019 08:24

HMM Unveils New Corporate Identity

Rate this item
(0 votes)

South Korean shipping company Hyundai Merchant Marine (HMM) has launched a new corporate identity (CI) in an effort to enhance its brand equity.

According to the company, the CI reflects HMM’s “vision and ambition to take a leap forward to the bright future”.

The CI was unveiled by Jae-hoon Bae, the newly appointed President and CEO of HMM, on May 20, 2019.

“It is memorable and meaningful for HMM to introduce its new CI today, which is expected to elevate the brand equity and value of the company,” HMM CEO commented.

“Based on the strong dedication and willpower that all employees have demonstrated, HMM will make a fresh resolution to become a global top-rated carrier in 2022,” Bae added.

As explained by HMM, the new CI features “pride of Korea’s national flagship carrier as well as an intuitive grasp of shipping business.”

In addition, the blue HMM letter embodies the shape of the front of a large ship crossing the ocean, and the red line on top represents the rising sun on the horizon where the ship is sailing.

In October 2018, HMM presented its target of expanding fleet capacity to 1 million TEUs and posting USD 10 billion in annual revenue by 2022.

Earlier that year, HMM ordered at domestic shipyards twelve 23,000 TEU and eight 15,000 TEU eco-friendly mega vessels in preparation for the IMO’s sulfur regulations starting from 2022. The new mega ships are expected to be delivered from 2020.

Image Courtesy: Hyundai Merchant Marine

Reference: worldmaritimenews.com

Read 1296 times

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

rtl